It seems that Google updated their page rank twice this month or so and my blog's PR dropped from 4 to 2! The pagerank helps me sell advertising space at acceptable rates, but I'm worried of future advertising deals since they were made during the time my blog was PR4. On the other hand, I recently read online that page rank is not that important any more regarding advertising. I surely hope so!

Apparently the search engine optimization I've been doing lately has led to an increase of my sports blog's page rank from 3 to 4 today! Although I didn't buy any text links from top search engine ranking websites with higher ranking, the link exchange with gambling sites and blogs of similar pagerank certainly helped my sports blog. Additionally, my Alexa link popularity increased while the traffic rank seems steady below 400,000. I managed to improve my page rank after studying a lot about search engine rankings, keywords, seo tools and reciprocal link exchange. What does this increase of my page rank mean though?

SEF links help your blog move up in Google search results, seem nice to your readers' eyes and make a point about the subject of your blog post. So they are important enough to make me wonder today whether I should change some core elements of my blog or not. And by that I mean the names of sections and categories and having them appear into the URL link. Up to now I have allowed only the categories to be included in the links but I am seriously considering to modify the whole link structure of my blog and get probably a little more traffic. Should I bother or is it really not worth it?